We will use circles framework: c: clarify question

i: identify user segments

r: report the need and pains

c: cut and prioritise and make aps

l: list solution

e: evaluate tradeoff

s: summarise


why we are doing it…the goal? so we want to expand netflix offering especially cater to kids…

i wanna clarify the understanding of netflix with you?? It’s streaming service provide entertainment on demand. it’s right

do i have some contraints?? time, money or resources? you have to build it in 4 months.

are we looking for specific market?? you can assume as you wish… i will assume it for india.

who i’m i ??? you are a PM in netflix assume you have enough resources.


okay let me think on how to break and design it further. put things in structure. we are going to talk about users first and the segment them and then look at the need of the users over it’s typical journey.

we will note some need and pains. Now with this list i wanna prioritise the needs with significant impacts.

so now we have list of pains and then define a actionable problem statement for them. provide some list of solution and evaluate them with you to make the consideration for the final product.


List of user i can think off

  1. children
    1. 0<7
      1. TV
      2. shared phone/Ipad
    2. 7-13
      1. computer
      2. TV
      3. phone
    3. 14-19
      1. phone
      2. computers